We're constantly reading or watching lists of the most and least elegant celebrities, of what's in and what's out (short forms for "in fashion" and "out of fashion"), but who decides what's fashionable and trendy?
First, it's designers. They create their fashion collections, sell them to the shops and, finally, they reach people who end up wearing them. But how do shops decide what clothes to buy and what's trendy? This is done, among other things, through Fashion Weeks. These are one-week-long events in which designers present their collections to their buyers and the media, through runways and other special promoting events. There are Fashion Weeks in every main in the city in the world, but there are four main ones: London, Paris, New York and Milan. As you have seen, two of the cities are in English-speaking countries, which highlights the importance of this language in the world of fashion, as well.
These are some links to videos of some runway shows in those Fashion Weeks:
Palomo Spain at NY Fashion Week
Fashion Week Plus Size
As you can see, times are changing, luckily, and fashion is lately reaching more and more different kinds of people and bodies.
There's another step in which these designs reach the public, but we'll be talking about that in our next post.
See you in class!
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